Revista Time: You (Web 2.0) - Welcome to the Information Age
A capa da revista Time diz tudo.
A Web 2.0 é uma realidade. A era da informação é uma realidade. E nada no mundo é mais real do que você (you).
Se você for real, o que você criar será real. Este é o ponto chave consolidado pelo conceito da nova Web 2.0!
Escreva as suas notícias. Coloque seu ponto de vista. Colabore com os outros.
Diga ao mundo o que você pensa e alguém vai pagar para ter a sua opinião. Parece brincadeira. Mas não é.
Bem vindo a nova Era!
Revenue Implications for Web 2.0 Principles
- Principle 1: Web as Platform
- Upside: Revenue scalability (1 billion users on the Web), rapid growth potential and reach through exploitation of network effects
- Downside: Competition is only a URL away, often requiring significant investment in differentiation
- Principle 2: Software Above a Single Device
- Upside: More opportunities to deliver products and services to users in more situations
- Downside: Upfront costs, more infrastructure, more development/testing/support (costs) to deliver products across multiple devices
- Principle 3: Data is the Next “Intel Inside”
- Upside: Customer loyalty and even lock-in
- Downside: Lack of competitive pressure leading to complacency, long-term potential antitrust issues
- Principle 4: Lightweight Programming & Business Models
- Upside: Dramatically reduced production costs, easier integration with partners, suppliers, faster product cycles or more features
- Downside: Unexpected scalability demands, unpredictable capacity, potential security issues, lack of control
- Principle 5: Rich User Experiences
- Upside: More productive and satisfied users, competitive advantage
- Downside: Higher cost of development, potentially lower new user discoverability and adoption
- Principle 6: Harnessing Collective Intelligence
- Upside: Much lower costs of production, higher rate of innovation, dramatically larger overall content output
- Downside: Lower
level of direct control, governance issues (increased dependence on
user base), content management issues, and legal exposure over IP - Principle 7: Leveraging The Long Tail
- Upside: Cost-effectively reach thousands of small, previously unprofitable market segments resulting in overall customer growth
- Downside: Upfront investment costs can be very significant, managing costs of customer service long-term
